Cerveceria Hacienda

Project details

Client name Cerveceria Hacienda

Project date 2010

Project description

An international brief included redesigning the labels of a flagging Mexican beer company. The labels needed to be exciting, unique, reflect the locality of the beer and have a cohesive language. By drawing on my illustration skills and researching the locality and trends in the market I designed three beer labels that went viral, significantly boosting brand presence and beer sales.